• Resources
  • Articles
  • FAQ
  • Glossary of Terms

Home > Resources > Articles

Articles

• Incorporating a Website into your Marketing Strategy: Getting your Solo Practice or Small Firm Online
  Article written for the DC Bar Association on the basics of how law firms can market themselves online. The article looks at the different types of law firms websites, how to select the type of site best suited to your firm, and how to "get the word out" about your law firm website to attract new clients.
  
  
• Types of Website Maintenance
  From static content changes, to database support to maintenance for high level applications, there is a website maintenance plans, for every type of website.
  
  
• Lost In Translation: How to Avoid the Disconnect between Marketing Plan and Website Development
  If your site's message isn't clear, then it won't achieve its most important goal: convincing users to buy your product or service. Where is the disconnect between marketing message and website execution? And what can you do to ensure that this disconnect doesn't occur with your site?
  
  
• Why Do You Need Website Maintenance?
  Studies show that top quality content is the single most important reason why users return to your site. If you don't invest time in updating your site's content, then what reason does a user have to return? Read more about what you should consider when looking into website maintenance for your company website.
  
  
• Award-Winning Confusion
  The importance of functionality and familiarity in web design.
  
  
• Email Marketing—Some Tricks of the Trade
  One of the most powerful (and most poorly utilized) tools that a small business can use to leverage its marketing potential.
  
  
• Copyright Infringement
  What a business owner may not know about copyright protection and infringement.