WHAT? You have probably heard the term "Search Engine Marketing" before. Or perhaps you've heard terms such as "eMarketing", "Internet Marketing" or "Search Engine Promotion". In truth, all of these terms are used to define a basic process: that of trying to generate more qualified website exposure. Simply put, you want to attract a maximum number of people who are interested in what you're selling.
WHY? Because whatever the scope and premise of one's business, the main goal, generally, is to maximize product sales; an increase in sales is difficult to achieve without an increase in exposure. If people don't know about a product, they won't be able to buy it.
Eighty-five percent (85%) of Internet users use search engines to find new products or services on the Web. Further, search engine users are three times as likely to click on a top-ranked site as they are to click on those ranked number four and lower. If your site is properly promoted online, you won't only get more traffic, you'll get better traffic-- people searching specifically for your company's products and services.
Of course, no two sites have the same search engine requirements; there are many different variables involved in creating and maintaining a successful Search Engine Marketing (SEM) campaign. Additionally, the Internet landscape is always growing and changing, and search engines like to constantly change the way they rank websites in their results pages. Small wonder, then, that many small business owners feel a bit overwhelmed when faced with the task of developing a search engine optimization and marketing program.
WHO? That's where we come in. 3210 Consulting's Search Engine Marketing program is dedicated to promoting your small business online. We have a proven track record of boosting website ranking and exposure. Working in close collaboration with you, we develop, test, monitor and maintain your website's online marketing campaign to ensure that your message reaches the widest audience possible.
HOW? We incorporate a two-step process in our SEM campaign: Search Engine Optimization and Monitoring and Maintenance.
Search Engine Optimization
First, we familiarize ourselves with your company's marketing message thorough extensive research into your industry, competition, and target market. The next step is keyword and key phrase selection: researching and analyzing words and phrases that best describe your company. We then edit your copy to include these key phrases, and consult with you regarding how to best position your products and services on your site. Finally, we research websites and directories topically related to yours, and work toward exchanging links with those sites ("link popularity development").
Monitoring and Maintenance
Ongoing maintenance and support of optimization, including keyword and phrase "tweaking," ongoing link popularity development, and re-submittal of pages to search engines is necessary to ensure that the site continually achieves high search engine rankings.
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