Search Engine Marketing |
What is Search Engine Optimization?
Common sense dictates that in order for a business to succeed, it needs proper exposure. Customers won't use your site if they can't find it.
Consider this point in the face of certain facts and figures regarding Web users:
- Internet usage is continually growing, both in the US and worldwide.
- Eighty-five percent (85%) of Internet users use search engines to find new products or services on the Web. In fact, it's probably the first tool that new Internet users learn when navigating the Web.
- Whether they're using the top search engines and directories (such as Google, Yahoo!, MSN, and AOL) or lesser-known listings, users tend to click on the top three links in search results; furthermore, they are unlikely to look at results not listed on the first page.
Simply put, your site needs the benefit of search engine marketing and optimization (SEM and SEO, respectively) in order to ensure that customers can find you with a minimum of effort. In other words, you want your website to be at the top of those results pages people see when they use search engines to find products and services in your industry.
Of course, no two sites have the same search engine requirements; there are many different variables involved in creating and maintaining a successful SEO/SEM campaign. Small wonder, then, that many small business owners feel a bit overwhelmed when faced with the task of developing a search engine optimization and marketing program.
That's where we come in. 3210 Consulting works in close partnership with Spherica, an e-marketing service provider dedicated to the promotion of small businesses online. From start to finish, we develop, test, monitor and maintain your website's marketing program, to ensure that your message reaches the widest audience possible. Contact us for more information on our complimentary search engine marketing consultation or keep reading to learn more about our proven process.
|
3210 Consulting's Initial Search Engine Optimization Process >>
|
|
|
>Services > Search Engine Marketing
